Amazon Prime Day 2024 — What You Need to Know

Prime Day will celebrate its 10-year anniversary this summer. Amazon recently confirmed that Prime Day 2024 will return in July. While Amazon hasn’t confirmed the precise date, based on previous years, it’s likely to fall on the week of July 8th or July 15th.

Amazon Prime Day is one of the biggest retail holidays of the year. The 48-hour event is known for offering a wide range of Prime Day deals on everything from 4K TVs to robot vacuums. However, it’s usually Amazon’s own line of hardware that sees the biggest discounts.

We’re still months away from Prime Day 2024, but make sure to keep this page bookmarked for everything Prime Day-related. Alternatively, for more ways to save, make sure to check out our list of the best Amazon promo codes and Amazon deals coverage.

Amazon Prime Day is an annual retail holiday celebrated by Amazon, typically during the month of July. During the 48-hour event—exclusive to Prime members—Amazon offers sitewide discounts on everything from electronics to kitchen appliances. Amazon hardware, such as Echo speakers, Fire TVs, and Ring security cameras, tend to receive the biggest discounts.

The first Prime Day was held in July 2015 to celebrate Amazon’s 20th anniversary. Since then, it has grown into a major shopping event, rivaling Black Friday and Cyber Monday. The purpose of Prime Day is to increase the number of Amazon Prime subscriptions by offering irresistible deals to members.

While we’re still months away from Prime Day 2024, here are some of the top deals we expect to see based on past events:

Electronics

• 4K TVs: Significant discounts on smart TVs, including Amazon’s Fire TV models. Look for prices to drop by as much as 40%.
• Laptops and Tablets: Deals on laptops from top brands and Amazon’s own Fire tablets. Expect savings up to $200 on select models.
• Smart Home Devices: Major price cuts on Amazon Echo, Echo Show, and Ring security products. Last year’s Prime Day featured up to 50% off on these devices.

Example Deals

• Amazon 4-Series 43″ Fire 4K TV: was $369 now $249 @ Amazon
• Echo Dot (5th Gen): was $49.99 now $22.99 @ Amazon
• Fire HD 10 Tablet: was $149.99 now $79.99 @ Amazon

Home and Kitchen

• Robot Vacuums: Discounts on brands like iRobot and Shark. Save up to $150 on popular models.
• Kitchen Appliances: Deals on Instant Pots, air fryers, and coffee makers. Look for savings of up to 30% on select items.

Example Deals

• iRobot Roomba 694: was $274.99 now $179.99 @ Amazon
• Instant Pot Duo 7-in-1: was $99.99 now $59.99 @ Amazon
• Ninja Air Fryer: was $129.99 now $79.99 @ Amazon

Fashion and Beauty

• Apparel: Discounts on clothing, shoes, and accessories from popular brands. Expect up to 50% off on some items.
• Beauty Products: Deals on skincare, haircare, and makeup products. Prime Day often features savings of up to 40% on beauty essentials.

Example Deals

• Levi’s Men’s 501 Original Jeans: was $69.50 now $34.75 @ Amazon
• Revlon One-Step Hair Dryer: was $59.99 now $39.99 @ Amazon

Price Check Everything

Our number one rule when shopping on Prime Day is to price check what you’re about to buy. Price checking on Prime Day is quite easy. We’re big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. The website tracks price lows, so if the item you’re looking at was cheaper in March, you’ll be able to see the price difference. There’s even a Chrome extension called Camelizer, which you can install and click on anytime you want to look at the price history of a product. Keep in mind that there might be some items CamelCamelCamel doesn’t track.

Take Advantage of Free Credits

Amazon really wants you to spend money on Prime Day. However, if there aren’t any items you want to buy or if you’re just really trying to stick to your budget, there are some pretty amazing Prime Day deals you can get right now. We like these deals because after spending $10, you’ll get a $10 Amazon credit in exchange.

Watch Out for Shady Reviews

In addition to fake deals, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it’s become near-impossible for Amazon to keep up. That’s why we’re fans of Fakespot. The site’s engine can analyze the quality of reviews on any Amazon page and churn out a letter grade indicating whether the product has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews before offering a failing or passing grade.

Don’t Be Afraid of Refurbs

Prime Day deals typically don’t highlight deals on refurbished items. However, if you’re looking to save the most possible, a refurbished item may be the best route to go. Amazon tends to offer solid refurbished Apple Watch deals and the retailer also has an Amazon Warehouse website where it lists deals on pre-owned, used, and open-box items.

Prime Big Deal Days is Amazon’s massive fall sale. Last year, the event started on Tuesday, October 10 and ran through Wednesday, October 11. Prime Big Deal Days offered discounts on popular brands like Dyson, SharkNinja, Peloton, Jabra, and more. The 48-hour event is very similar to July’s Prime Day. Additionally, Prime members will be able to request access to doorbuster deals by signing up for Invite-only deals on select products.

Prime Day deals are exclusive for Amazon Prime members only. However, if you’re not a member, you can still participate by taking advantage of the retailer’s free Amazon Prime trials. You can sign up for a free 30-day trial or a free 6-month trial if you’re a student. Additionally, EBT and government assistance recipients can sign up for a free 30-day trial and get 50% off their membership should they keep it.

Amazon Prime Day 2024 promises to be an exciting event filled with unbeatable deals across a wide range of categories. As Amazon celebrates the 10th anniversary of Prime Day, shoppers can expect significant discounts on popular items, especially Amazon’s own hardware. By preparing ahead of time—becoming a Prime member, creating a wishlist, and setting up price alerts—you can maximize your savings and make the most out of this annual shopping extravaganza. Don’t forget to price check everything, watch out for fake reviews, and consider refurbished items for even greater savings. Stay tuned for more updates as we approach July, and get ready to enjoy one of the biggest retail events of the year.